Brand identity design
A logo has to work beyond the page where it is first presented. toosid creates brand identities, packaging and visual design systems that can carry an idea across the places people meet it. Based in Mumbai, India, Sidhant Gandhi’s work spans fashion, hospitality, media, learning and culture.
An identity with room to grow
The brief may call for a single mark or for a connected visual language. Logo design gives the name a recognisable form. A broader identity connects that form to typography, colour, imagery, packaging and communication. The scope should follow the real uses of the brand: what needs to appear on a product, what belongs on a screen, and what must remain consistent as new material is added.
That range is visible in the portfolio. ARKS brought identity, packaging and a design system together. For restaurant and content brands, the work has included logos and visual systems that support different formats while keeping a clear connection to the name.
Selected brand identity work
- ARKS: brand identity, packaging and a design system for Ranbir Kapoor’s brand, including its visual voice.
- Sarkar: brand identity created for Bhuvan Bam.
- Pocket Aces: brand identity and a core design system, alongside the establishment of its design wing and visual oversight across FilterCopy, Dice, Gobble and Loco.
- Blinkit Academy: logo and design language for Blinkit’s internal learning wing.
- Yuvaa: logo and a core design system for its brand communications.
- Hylo and The Dimsum Room: logos and design systems for hospitality brands in Kala Ghoda, Mumbai.
- Spirit Media: logo and design system for the film and series studio.
What to bring to the brief
Share what the brand does, who it needs to reach, and the first places its identity will be used. Existing material is useful when the project involves a change rather than a new beginning. View the brand identity portfolio for examples of different scopes, or start a conversation about your brand.
Frequently asked questions
Does brand identity work include packaging and design systems?
The portfolio includes logos, packaging and visual design systems. ARKS is one example where brand identity, packaging and a design system were developed together.
How is a logo brief different from a broader identity brief?
A logo gives a name a recognisable form. A broader identity connects it to typography, colour, imagery, packaging and communication. The scope should follow the places the brand will be used.
What information helps define a brand identity project?
Share what the brand does, who it needs to reach and the first places its identity will appear. Include existing material when the brief involves changing an established brand.