Campaign design and art direction
A product launch, a film release and a festive campaign each need a different visual world. toosid creates campaign work across films, promotional graphics, publicity artwork and art direction. The practice is based in Mumbai, India, with a portfolio that moves between automotive, fashion, entertainment, food and culture.
Build around the occasion and the format
Campaign design can mean an image that introduces a story, a film that gives a product its own setting, or a visual language that holds several pieces together. The occasion matters: a cinema tie-up, a stadium screen and a social campaign have different audiences, dimensions and viewing conditions.
Project scope can include promotional films, launch visuals, campaign graphics, posters, art direction and screen content. The selected work shows those roles separately, so the examples make clear what toosid contributed. A credit for campaign graphics, for instance, describes that contribution rather than authorship of every part of the wider campaign.
Selected campaign work
- Tata Motors: all stadium animations for its IPL 2023 campaign, a Nexon TVC, Tiago and Harrier launch films, and promotional films for its first EV flagship store launches in Gurgaon.
- MG: five MG Select store films, an EV Day film and a Star Wars-inspired May the 4th feature.
- ACE Blend: three product films for its Shroom Coffee range, each set in a distinct mushroom-filled world.
- AJIO: two Sneakerhood launch films and an Independence Day film.
- Coca-Cola: art direction for its social occasion campaign, featuring Kritika Kamra and photographed by Ashish Chawla.
- Kaantha: complete publicity design through posters and promotional artwork.
- Mirzapur × PVR: the Mirzapvr promotional film as part of the film’s marketing campaign.
- Budweiser Korea: promotional graphics for the Be a King campaign.
Discuss a campaign
A useful enquiry includes the product or story, the occasion, the intended screens or placements, and the material you need. For a collaboration, specify whether the brief covers a particular film or image, or a wider campaign system. Explore the campaign and publicity portfolio, then get in touch about your project.
Frequently asked questions
What campaign formats are represented in the portfolio?
The work includes promotional films, launch visuals, campaign graphics, posters, art direction and screen content. Individual project entries describe the contribution to each campaign.
Where can I check toosid’s role on a campaign?
Browse the design portfolio and the individual project pages for the published role and selected work. A contribution such as publicity design or campaign graphics describes that specific role.
What should a campaign enquiry describe?
Share the campaign occasion, its audience, the formats required and where people will see the work. Product, brand or film references can help explain the intended direction.