Creative consultation and design direction
Some projects need a wider view across the work being made. toosid offers creative consultation and design direction informed by experience across brand identities, campaigns, art and entertainment. Based in Mumbai, India, Sidhant Gandhi brings those disciplines into briefs where several creative parts need to form one clear visual idea.
Connect the creative decisions
A consultation brief can involve the overall visual direction of a show, a brand’s design language or the relationship between graphics, packaging and physical spaces. It is useful to define both the creative question and the scope of the role: the parts that need input, the material already in development, and how the contribution will sit alongside the other people making the project.
The work can span a focused visual question or broader creative oversight. The portfolio includes examples where toosid contributed across several formats, as well as projects built around a particular identity or campaign. That experience is relevant when a decision in one part of the project affects the rest.
Selected experience
- The Rana Daggubati Show: as creative consultant, toosid supervised and creatively contributed to programming, scripting, production design, graphics and packaging, helping shape the show’s overall visuals.
- Pocket Aces: part of the initial core team, toosid helped establish the design wing and oversaw visuals across FilterCopy, Dice, Gobble and Loco. Contributions included its brand identity, core design system, office design and an original painting.
- ARKS: connected brand identity, packaging and a design system within one visual voice.
- Sauce: brought naming, a visual design system and on-ground design together for its first season.
Describe the question you need to resolve
Share the project, its current stage and where creative input would be most useful. Include relevant work in progress and the expected scope of consultation. Explore the design and entertainment portfolio or get in touch about creative consultation.
Frequently asked questions
What can a creative consultation brief focus on?
A brief can focus on a show’s visual direction, a brand’s design language or the relationship between graphics, packaging and physical spaces. Define the creative question and the scope of input needed.
Which projects show toosid’s experience in creative oversight?
The Rana Daggubati Show and Pocket Aces demonstrate contributions across several creative formats. Their project entries describe the roles and the parts of the work to which toosid contributed.
What should I share before discussing creative consultation?
Share the project, its current stage, relevant work in progress and where creative input would be useful. Explain how the consultation will fit alongside the other people making the project.