Experiential and music festival design
A visual identity changes when people can walk into it. toosid’s experiential design work connects branding, festival visuals and physical experiences, from music platforms to venue takeovers. Based in Mumbai, India, the practice brings together the image people see before an event and the environment they encounter when they arrive.
From identity to experience
An experiential brief may involve festival design, a brand activation, on-ground visual design or the visual system for a cultural platform. The scope matters. Some projects call for a logo; others need a connected language across campaign artwork, announcements and the physical setting.
The portfolio includes both kinds of contribution. A festival’s logo is one part of its identity, while an on-ground design project reaches into the experience itself. Keeping that distinction clear helps define what a new collaboration needs: a mark, a system, physical applications, or several of those together.
Selected experiential work
- BUDX: working with Virtue, toosid designed BUDX in India for Budweiser. The work spanned tentpole festivals across four cities, Boiler Room and Mixmag activations, and venue takeovers including antiSOCIAL in Mumbai.
- Sauce: naming, a visual design system and on-ground design for Season 1, connecting the identity to its physical experience.
- Social Nation: branding and a visual design system for the creator platform.
- Spoken: logo design for Kommune’s festival of storytelling, poetry and performance.
- Haq Se: brand design and a visual design system for Rolling Stone India and Qyuki’s hip-hop platform, seen across content and live experiences.
Bring the setting into the brief
Share the kind of experience you are creating, the venue or setting, the audience and the visual work required. Existing brand assets and venue references can help explain how the new work should fit. View the experiential portfolio to see the project scopes, then discuss an event or on-ground design brief.
Frequently asked questions
How does experiential design connect an identity to a physical setting?
The work can connect logos and visual systems to campaign artwork, announcements and on-ground applications. The scope depends on the event, venue and how people will encounter it.
Which experiential projects can I explore?
The portfolio includes BUDX, Sauce, Social Nation, Spoken and Haq Se. The project entries distinguish contributions such as logo design, visual systems and on-ground design.
What should an event or on-ground design enquiry include?
Share the experience you are creating, its venue or setting, the audience and the visual work required. Existing brand assets and venue references can help explain how the work should fit.