Budweiser Korea — Be a King · Promotional graphics

Be a King · Promotional graphics

About the project

Wear your story. toosid created promotional campaign graphics for Budweiser Korea’s Be a King campaign, featuring tattoo artist Nawoo Kim and challenging the prejudice surrounding tattoos.

Selected work

Budweiser Korea — Be a King · Promotional graphics, portfolio image 1
Budweiser Korea — Be a King · Promotional graphics, portfolio image 1

Be a King

A campaign celebrating tattoos as art and self-expression. toosid’s contribution: promotional graphics.

Budweiser Korea — Be a King, image 1
Budweiser Korea — Be a King, image 1
Budweiser Korea — Be a King, image 2
Budweiser Korea — Be a King, image 2
Budweiser Korea — Be a King, image 3
Budweiser Korea — Be a King, image 3

Campaign films

Films from the wider Be a King campaign, shown here for context.

Nawoo Kim · Campaign film

Be a King · Campaign film

Out in the world

The promotional visuals shown in billboard settings.

Budweiser Korea — Out in the world, image 1
Budweiser Korea — Out in the world, image 1
Budweiser Korea — Out in the world, image 2
Budweiser Korea — Out in the world, image 2

Explore more

Back to the design portfolio · Discuss a project with toosid